Financial Statements Analysis for Heinz - 2859 Words

ABOUT THE HEINZ COMPANY The Heinz Company was incorporated in Pennsylvania on July 27, 1900. It manufactures and markets food products throughout the world. The company is mainly organized into the following reportable segments: * North America Consumer Product: The segment includes the manufacturing and selling of ketchup, condiments, snacks, and other products into the grocery channels in the U.S. as well as the Canadian business. * Europe: This segment includes products across all of the company’s categories throughout Europe. * Asia Pacific: Includes the company’s operations in Australia, New Zealand, India, Japan, China, South Korea, Indonesia and Singapore across all of the company’s categories. *†¦show more content†¦Organic sales growth, that is excluding the effect of acquisitions, divestitures and foreign exchange impact, demonstrate the company’s resilience over a difficult economic climate. As Table I demonstrates, the company has s hown organic sales growth for the past four fiscal periods, though it is important to point out that price increases have accounted for the majority of organic sales growth, and that organic sales are growing at a decreasing rate. FY11 marked the first period since 2009 in which volume growth was actually positive. However HNZ is not the only company that has seen volume slide; it has been a key characteristic of the packaged food industry to sacrifice volume in order to maintain margins. Emerging markets were an important driver of the organic sales growth shown in FY11 with combined price and volume growth of 14.4% compared to the prior fiscal year. TABLE I: Organic Sales Growth The company is well positioned to continue to grow sales as its 15 top brands showed organic sales growth of 3.8% compared to FY10. Additionally, during 2011 HNZ completed the acquisition of an 80% stake of Coniexpress, a Brazilian manufacturer of tomato-based sauces and other condiments with annual sales of USD325MM. Similarly, the company completed the acquisition of Food Star, a Chinese manufacturer of soy sauces with annual sales of USD100MM. As a result of these acquisitions, theShow MoreRelatedSwot Analysis: H.J. Heinz Company Essay912 Words   |  4 PagesSWOT Analysis: H.J. Heinz Company Mission/Vision Statement: The only real vision statement Heinz offers is to ‘have a bottle of ketchup on every table. This vision statement reinforces the notion that Heinz only produces ketchup. It is unnecessary for Heinz to further identify themselves with ketchup. The ketchup market is not going to continue to expand much more than it has already. Since Heinz is synonymous with ketchup already, and customers are aware of this high quality productRead MoreSwot Analysis: H.J. 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